Samsung Electronics 50th Anniversary Innovation Picnic
Samsung Electronics
About the project
We were tasked to develop a format for celebrating the 50th anniversary of Samsung. We analyzed and found that each of the company's products is based on a specific customer desire and therefore suggested thanking them. We organized a large-scale festivity for all residents of the capital.
7 thematic zones were organized, each of which demonstrated one of the company's products.
Guests could visit the cinema, do yoga, play
video games and attend a concert. In total, the event was attended by more than 10,000 people.
7 thematic zones were organized, each of which demonstrated one of the company's products.
Guests could visit the cinema, do yoga, play
video games and attend a concert. In total, the event was attended by more than 10,000 people.
Agency services
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Event Planning -
Production -
Design & Decoration -
Photo/video -
Staff Coordination -
Technical support -
Catering -
Medical Staff & Security -
Logistics -
Installation and dismantling
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Consultation format
This is an informal meeting, which will help participants to form the real tasks, determine the stages, time and budget required for the implementation of the project. As a rule, the meeting is held in a small group. The meeting can be held online.
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