Samsung Electronics 50th Anniversary Innovation Picnic

Samsung Electronics
What

Samsung Electronics 50th Anniversary Innovation Picnic

Where
Uzbekistan, Tashkent, Central Ecopark
How
  • Press conference
  • International Forum
  • Online broadcasting of the speakers' speeches
  • Teleconference bridge
About the project
We were tasked to develop a format for celebrating the 50th anniversary of Samsung. We analyzed and found that each of the company's products is based on a specific customer desire and therefore suggested thanking them. We organized a large-scale festivity for all residents of the capital.

7 thematic zones were organized, each of which demonstrated one of the company's products.

Guests could visit the cinema, do yoga, play
video games and attend a concert. In total, the event was attended by more than 10,000 people.
Agency services
  • Event Planning
  • Production
  • Design & Decoration
  • Photo/video
  • Staff Coordination
  • Technical support
  • Catering
  • Medical Staff & Security
  • Logistics
  • Installation and dismantling
Unique Present Media Holding
Head Office
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