Organization of a three-day event “Customer Day” for Akkermann
Customer: Akkermann
Task
The goal of the event was to introduce guests to the company’s new products and to show the convenience and advantages of working with Akkermann.
Agency services
AreaSelection and rental of a suitable venue for the event, taking into account the requirements needed.
SceneryConstruction of the soccer field and equipping with technical equipment, further preparation of the field for the press conference.
SafetyEnsuring the safety and comfort of participants, including the organization of medical care, compliance with fire safety rules, and access control.
Technical coordinationImplementation of technical coordination of the process of building and equipping from scratch the soccer field in Samarkand Expo Center. Further preparation of the field for the Press Conference.
ZonesCreation of four zones: a soccer field, a hall for a gala dinner, a platform for a press conference and a master class area.
OrganizationCoordinating the entire event, dividing into areas of responsibility, controlling execution and timings.
AtmosphereCreate a unique visual and audio atmosphere that matches the scale and theme of the event, using the latest technologies and innovative solutions.
AnalysisAnalyze the results of the activity to determine the effectiveness of the goals and objectives achieved.
Zones
Zone №1 — Samarkand Expo Center
Construction of the soccer field and equipping with technical equipment, further preparation of the field for the press conference.
Zone №2 — Changan Hall at Silk Road Hotel by Minyoun
Renting and equipping the hall, organizing guest registration, preparing materials for the presentation, coordinating and controlling the technical part of the event.
Зона №3 — Eternal City
Organizing master classes and coordinating the tour.
Зона №4 — Gala dinner
Welcoming guests, organizing the entertainment and technical parts of the event.
Construction of the soccer field and equipping with technical equipment, further preparation of the field for the press conference.
Zone №2 — Changan Hall at Silk Road Hotel by Minyoun
Renting and equipping the hall, organizing guest registration, preparing materials for the presentation, coordinating and controlling the technical part of the event.
Зона №3 — Eternal City
Organizing master classes and coordinating the tour.
Зона №4 — Gala dinner
Welcoming guests, organizing the entertainment and technical parts of the event.
Program
Day 1
Day 2
Day 3
- Official part - Presentation
- Dinner with master classes and performances
- Balloons
Day 2
- Press conference with football player Alexei Smertin
- Football match among the guests of the event with the participation of Alexey Smertin
- Gala dinner - awarding guests
- Entertainment part - sand show, illusionist show, musical accompaniment.
- Laser show
Day 3
- Samarkand city tour
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Consultation format
This is an informal meeting, which will help participants to form the real tasks, determine the stages, time and budget required for the implementation of the project. As a rule, the meeting is held in a small group. The meeting can be held online.
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